Sprint introduces Samsung Epic™ 4G as mobile entertainment hub in new ad campaign featuring “Epic Mini Movies”
Everdial.net - Everdial Mobile planOVERLAND PARK, Kan. (BUSINESS WIRE), September 20, 2010 - In a new advertising campaign that began Saturday starring its newest 4G smartphone, Samsung Epic™ 4G, Sprint (NYSE: S) introduced “Epic Mini Movies,” a series of short movies that take stereotypical “epic” moments from various movie genres and puts a twist on those moments to highlight the smartphone’s capabilities as a mobile entertainment device that is virtually unparalleled.
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Sprint and its agency Goodby, Silverstein & Partners developed several unique Epic Mini Movies across several areas, such as the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain. These moments appear throughout the advertising campaign across several formats, including TV, print, online and out of home. The movies were designed with the dual purpose of showing how the device can deliver a cinema-like experience so users can download and watch movies on the go at 4G speeds, and they provide inspiration for user-generated content. To view the Epic Mini Movies go to www.sprint.com/epic.
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From: http://newsroom.sprint.com/article_display.cfm?article_id=1638
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